Webinar: How to reframe the VA “Value” Proposition to ensure success in 2022

June 23, 2022 - 1:00 PM ET

Navigating New VA Market Dynamics

How to reframe the VA value proposition to ensure success in 2022

In this webinar, Amplity’s VA practice lead and former VA VISN Pharmacy Executive, Jannet Carmichael, PharmD, will review strategies to achieve meaningful awareness and adoption in today’s complex VA landscape.

Highlights of this session will include how to successfully navigate new access limitations and reframe your organization’s understanding of current VA market dynamics. Participants will leave with a deep understanding of the VA’s current formulary process, national versus regional engagement, and how to use data to construct a tailored approach to this market. 

You’ll learn about—

  • Barriers – coverage and operational barriers to access
  • Data – available data sources and how to use them
  • Strategy – designing a VA-specific value proposition and budget impact model

About our Presenter:

Jannet M. Carmichael, BS, PharmD, BCPS, FCCP, FAPhA, is the Head of Amplity’s VA consulting group, providing launch and growth strategies to biopharma and medical device manufacturers. Dr. Carmichael leads a team of VA Account Executives who coordinate and facilitate expedited access to VA decision makers in a shared-services capacity. Prior to her leadership role at Amplity, Jannet was the VISN 21 Pharmacy Executive for the Veterans Health Administration where she cared for 650,000 veterans in Nevada, Northern California, and Hawaii. Dr. Carmichael was the Director of the Clinical Data Warehouse in VISN 21. She coordinated Pharmacy Operations, Health Analytics, Pharmacoeconomics, Academic Detailing, and Pharmacoepidemiology quality, safety, and value programs using the Clinical Data Warehouse and health analytics for Veteran Integrated Service Network (VISN 21). Prior to this, she was Clinical Pharmacy Coordinator at the VA Sierra Nevada Health Care System in Reno, Nevada, and Associate Professor of Medicine at the University of Nevada School of Medicine. Her clinical practice includes primary care, population management and outcomes studies, programs that received the ASHP’s Best Practices in Health-System Pharmacy Award in 2002, and the ASHP Foundation Medication Safety Award in 2012. Jan served as Pharmacy Residency Program Director, an ASHP PGY2 Pharmacy Outcomes and Healthcare Analytics program.

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