For more than 20 years, we have trained MSLs and medical affairs leaders in business acumen, leadership, and soft skills.
MSL Insights Gathering
Transform HCP conversations into strategic dialogues that inform medical strategy.
The Scientific Engagement Model
The 7 steps to building and maintaining strong KOL relationships.
Enterprise Mindset
Grow creativity and impact by aligning work with company-wide objectives.
Influencing Without Authority
Win support for your initiatives, regardless of your title or position.
Stakeholder Mapping & Management
Identify, prioritize, and engage those with the greatest influence on project success.
The Art of Storytelling
Make stronger connections when you create narrative, drama, and human connection within your science.
We Get to Know You
Speak with an Amplity L&D specialist to explore your organizational learning needs.
We Design a Custom Learning Journey
We’ll collaborate on how best to tailor our programming to your priorities and goals.
We Engage and Inspire
Your learners embark on a hands-on, energizing learning journey that leaves them with polished skills and renewed confidence.
When a large global pharma company needed to improve KOL engagement and help their medical science liaisons (MSLs) make complex oncology data more memorable, they turned to storytelling training. The challenge: MSLs needed to enhance clinician retention of complex scientific content while building stronger connections.
Amplity implemented a custom learning journey combining short online courses with facilitated workshops featuring lifelike scenario practice. MSLs learned to use metaphors, craft compelling story arcs, and leverage their voice effectively to bring data to life. Tools and best practices were shared for months afterward to reinforce skills.
The result? Measurable skill growth across critical competencies. Participants reported a 51% increase in understanding how and why to use metaphors, a 34% increase in confidence to use whole story arcs, and a 39% increase in confidence to explore what they can do with their voice.
This storytelling-powered approach didn’t just improve engagement—it created lasting impact. The client was so satisfied with the training outcomes that they asked the provider to return for a future engagement, demonstrating how communication skills development could serve as the foundation for stronger KOL relationships and scientific impact.
Elevate your Medical Science Liaisons with effective learning and development for greater enterprise success.