The Special Ops
Of Pharma & Biotech
ABOUT US
The pharmaceutical marketplace has never been more complicated. Achieving real success requires more than just a plan. It requires a plan that’s developed and executed by a dedicated, caring, high-touch team of business and therapeutic experts that integrate seamlessly as an extension of your own team.
A plan that reliably delivers the highest possible ROI and the behavioral changes that drive success for you, for patients, and for providers. A blueprint that is executed with seamless precision. So that the right medicines get into the hands of the people that need them most.
Amplity is that team.
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Our History
Whether you knew us in the 1980s and 1990s as Professional Detailing Network (PDN), Publicis Healthcare Solutions (PHS), or Touchpoint Health Solutions, the company now known as Amplity has worked in pharma and biotech for more than 40 years. Built through organic growth as well as strategic acquisitions—including Tardis Medical and Professional Detailing Inc. (PDI)—we became Amplity Health in 2019. That same year, we also acquired RealHealthData and launched our Insights business. In 2021, we continued to accelerate our growth with the merger of The Lynx Group. In 2025, we reintroduced ourselves to the market as Amplity with bold new positioning and messaging. Today, Amplity is a privately held company with 1,000+ professionals. With a people-driven, insights-enabled approach, Amplity supports clients across the lifecycle—from clinical development and strategy to launch and ongoing execution—through flexible, scalable teams and proven expertise.
1980s
Launches as Dugan Farley & starts making waves in pharma & biotech.
A Legacy Of Trusted Life Sciences Companies
1980
1980
1980
1980
ANIMATION
We Put Patients First
Profound & Positive Outcomes For Patients
Care Better With Amplity
COMMITTED TO OUR PARTNERS & THEIR PATIENTS
DEDICATED TO IMPROVING HEALTH EQUITY
At Amplity, we never lose sight of why we come to work every day. Along with our partners, we maintain a fierce and unwavering focus on patient outcomes. And we orient our efforts around helping our clients get the right medicine into the hands of those who need it, ensuring that each and every patient receives equitable care — as quickly, safely, and effectively as possible.
We Are Nimble & Scalable
The Power Of Agility
In A Shifting Market
A Force Multiplier To Grow Your Business
NIMBLE
Adaptable
CUSTOMIZABLE
DELIVERING RESULTS AT SPEED
Each drug development or launch into the market is unique — we offer our clients an array of adaptable services to meet those specific needs. Our size and expertise enable us to scale and customize each set of strategies + tactics so that they’re a perfect fit for you, our partners. So while larger firms are still calling meetings — we’re quickly expanding, trimming and updating at speed — to get it done right each and every time.
We Answer “Why”
Everyone Has Physician Data. We Have Physician Intelligence.
One Platform Tailored To Your Teams Needs
TECH FORWARD
DATA DRIVEN
POWERED BY AI
AnswerY is our AI-enabled platform that turns real-world data into actionable medical and commercial intelligence. By combining physicians’ post-visit summaries with claims, EHR, lab, and pharmacy data, AnswerY delivers unmatched insights to life sciences teams that improve engagement, optimize targeting, and accelerate product adoption. Only AnswerY combines one of the industry’s largest proprietary physician intelligence datasets with real-world clinical data to explain the drivers behind prescribing behavior. Powered by over 3+B HIPAA-compliant records across 75+M patients and 3.5M HCPs, AnswerY helps your medical, sales, marketing, and RWD teams drive smarter commercialization decisions.
We Get Genuine Results
40+ Years Of Excellence
Operations-Driven, We Live And Breathe Real Results
STRICT COMPLIANCE
UNBEATABLE ROI
DRAMATIC BEHAVIORAL CHANGES
We measure our success by your success. Amplity has – by far – the best ROI in the business, bar none. And we get it done right the first time.
But beyond the numbers, we place equal emphasis on shaping the behaviors that lead to the widespread use of our partners’ therapies. Leveraging our deep expertise in medical affairs and life sciences, along with our exclusive database of intel highlighting the factors affecting treatment decisions, we ensure that all stakeholders — pharmacists, providers, and key opinion leaders — adopt the behaviors needed to drive success for our clients. All in full compliance of the latest rules + regulations.
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Global & Precise
For HCPs working across all corners of the globe, our Amplity Medical and Amplity Learn teams and professionals represent partners who truly speak the language. We understand healthcare in these unique geographic areas from the inside out — so we can achieve our standard of unparalleled impact.
Our Corporate Values
As a values-driven organization, we set ourselves apart from the competition. Our high-service standards are based on our commitment to live by our EPIIC Values: Excellence, Passion, Innovation, Integrity, and Collaboration.
EXCELLENCE
We Set High Standards
We are solutions-focused and achieve outstanding results with a professional and positive attitude
PASSION
We Love What We Do
Our energy inspires, engages, and motivates others
INNOVATION
Our Ideas Set Us Apart
We are curious and bold and challenge traditional ways of working
INTEGRITY
We Are Open And Transparent
We do the right thing with courage and understanding
COLLABORATION
We Are Better Together
We actively seek the participation of others to achieve greater outcomes
The Power Of Partnership
With a steadfast commitment to our human-touch approach, we meld into our partner’s teams as trusted advisors, guiding the way towards success in an ever-evolving landscape of biopharmaceutical advancement.
ANIMATION
Awards
01GDUSA American Digital Design Award
02TITAN Platinum Award Winner
03TITAN Gold Award Winner
05PM360 Pharma Choice Patient Education Silver Winner
