Leadership
Professionals With A Passion
With us, the team you see here is the team that will work with you from the beginning of your project to its successful conclusion. Every partner gets our A-team — leaders in their respective areas of pharmaceutical industry focus. All are equally dedicated to the high-touch, high-availability, customer-first approach that we have built our reputation on.
We follow you where you dream to go.
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Chris Baker
CHIEF EXECUTIVE OFFICER
Chris Baker
CHIEF EXECUTIVE OFFICER
As CEO and Board member of Amplity, Chris has a history of steering healthcare organizations through significant growth. She has been a C-suite leader for the past decade, having led multiple global teams in the areas of Clinical Research, Data, AI, Sales, and Marketing. She developed her pharmaceutical industry leadership experience while at Parke-Davis and Pfizer. Chris holds an MBA from The University of Chicago’s Booth School of Business and a BS in science from Penn State University, where she played Division 1 volleyball.
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Archie Robinson
SENIOR VICE PRESIDENT OF CLIENT PARTNERSHIPS
Archie Robinson
SENIOR VICE PRESIDENT OF CLIENT PARTNERSHIPS
As a Senior Client Partner, Archie drives strategic relationships and innovative solutions for top biopharma organizations. Partnering with Amplity’s business units, he crafts tailored offerings that meet clients' unique needs and therapeutic challenges. With over 30 years of experience in life sciences and contract sales, Archie excels in balancing sales, marketing, operations, and account management. Prior to joining Amplity in 2011, he served as VP of Marketing & Sales at Intercell USA and Executive Director of Strategic Operations at Pharmacia. He holds a Master’s in Biological Science from Marshall University.
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Brian O'Donnell
PRESIDENT OF CONTRACT SALES TEAMS
Brian O'Donnell
PRESIDENT OF CONTRACT SALES TEAMS
With over 25 years pharma experience, Brian oversees the portfolio of our US contract sales teams and other sales services. He is a strategic advisor to our clients and is responsible for developing, building + executing Amplity’s full range of deployment strategies, including blended sales models, precision medicine experts, and market access + reimbursement teams. Brian is passionate about people — patients, providers, partners + the outstanding colleagues who deliver winning programs that ultimately serve the patients who rely on the therapies we represent.
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Christina DiBiase
CHIEF GROWTH OFFICER
Christina DiBiase
CHIEF GROWTH OFFICER
As the company’s Chief Growth Officer, Christina oversees all sales + partnership agreements for Amplity’s product portfolio, including our contract teams + outsourced services. Christina brings 25+ years of pharmaceutical experience to this role having successfully led sales and marketing teams at Pfizer and Johnson & Johnson. By working closely with the heads of Amplity’s business lines and managing our client partnership executives, Christina is responsible for fostering client relationships to advance sustainable growth + innovation.
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Denise Chambley, PharmD
PRESIDENT OF MEDICAL
Denise Chambley, PharmD
PRESIDENT OF MEDICAL
At Amplity, Denise leads all Amplity’s global clinical and medical outsourced teams. She is responsible for medical strategy creation as well as the design, and delivery of our customized programs to help clients achieve their goals in Medical Affairs, Clinical R&D, and patient support efforts that require medical professionals. As a PharmD with over 30 years of pharma and biotech experience, she makes sure that every Amplity offering includes best-in-class scientific, clinical and medical practices and expertise.
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Eric Green
GENERAL COUNSEL + CHIEF COMPLIANCE OFFICER
Eric Green
GENERAL COUNSEL + CHIEF COMPLIANCE OFFICER
Eric comes to Amplity with over 2 decades of health law experience and a deep understanding of sales and marketing compliance. He also serves as the Secretary for Amplity’s Board of Directors. Previously, Eric was General Counsel and Chief Compliance Officer at inVentiv Health (now Syneos). He led legal for Quintiles’ (now IQVIA) global commercial and consulting businesses and was senior counsel at GE Healthcare. Over his career, he has negotiated thousands of healthcare-related agreements. Eric’s passion for healthcare is also informed by his own journey as a Stage 4 colon cancer patient and survivor. He holds a law degree with High Honors from Rutgers University School of Law and an MBA from the University of London.
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Erica Smith
CHIEF PEOPLE OFFICER
Erica Smith
CHIEF PEOPLE OFFICER
As Chief People Officer, Erica leads Amplity’s global people strategy and human resource operations. She brings more than 15 years of human resources strategic partnership and leadership experience to this role having held senior HR roles at publicly traded and private equity backed businesses. She is deeply committed to improving organizational effectiveness and creating talent management programs that drive high performing, engaged cultures. Erica earned her bachelor’s in psychology from Penn State University, and she holds an M.A. in Industrial/Organizational Psychology from West Chester University.
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Janet Hughes
CHIEF MARKETING OFFICER
Janet Hughes
CHIEF MARKETING OFFICER
As the company’s first Chief Marketing Officer, Janet comes to Amplity with 35 years of experience solving marketing + communications challenges for pharmaceutical companies, healthcare providers, payers, patients + digital health companies. She works closely with the company’s business leaders to design + deliver best-in-class B2B branding, demand generation, corporate communications + marketing operations. Janet has her MBA from The University of Chicago’s Booth School of Business and a BS in Radio, Television, and Film from Northwestern University.
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Lonny Schilt
HEAD OF BUSINESS INTELLIGENCE + OPERATIONS EXCELLENCE
Lonny Schilt
HEAD OF BUSINESS INTELLIGENCE + OPERATIONS EXCELLENCE
Lonny is a veteran pharmaceutical + biotech executive. As a key leader at Amplity, he oversees market intelligence, sales operations, and strategic project management initiatives, ensuring our client programs deliver the highest return on investment in the industry. His leadership also extends to data and analytics efforts, driving actionable insights and optimizing outcomes. Before joining Amplity, Lonny spent over 20 years at Merck, where he held progressively senior roles, leading high-performing sales teams and business operations groups. He holds a bachelor’s degree in business administration from the University of Wisconsin-Madison and an MBA from the Kelley School of Business at Indiana University.
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Michele Graham
PRESIDENT OF INTEL + LEARN
Michele Graham
PRESIDENT OF INTEL + LEARN
With over 20 years of experience working in data, learning, talent development + analytics/measurement, Michele leads our Intel and Learning businesses. Her experience spans the public, private + not-for-profit sectors. She is especially focused on the intersection of how our clients use information and creativity to solve their business problems + deliver new ideas that improve business success and patient care. Michele has her BS and MS in education from The College of Saint Rose and her CAS in Educational Research from the University at Albany.
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Pravin Wilfred
CHIEF TECHNOLOGY OFFICER
Pravin Wilfred
CHIEF TECHNOLOGY OFFICER
As Chief Technology Officer at Amplity, Pravin drives AI transformation, infrastructure modernization, and operational excellence for private equity-backed organizations. With 25+ years of experience, including 12+ as a CTO, he is a Six Sigma-certified leader with a master’s in engineering. Pravin focuses on enterprise AI solutions, data strategy, machine learning, and product development to craft innovative solutions for clients and internal stakeholders. He emphasizes infrastructure security and building robust frameworks that align with business goals. Known for leading global tech teams and launching ERP systems, Pravin delivers innovation, efficiency, and growth for life sciences and pharma industries.
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Susan Duffy
President, Comms
Susan Duffy
President, Comms
As President of Amplity’s Comms Business Line, Susan leads our creative communications professionals in delivering medical communications, media, and strategic marketing solutions to help patients get on and stay on the right therapies. Susan comes to Amplity with 25 + years of biopharma experience, most recently as an Executive Vice President at the BGB Group. Her marketing experience spans a variety of life science companies, channels, and therapeutic areas. Susan has supported brands in mature and competitive markets – as well as brands that have defined and established new categories and standards of care. Susan has her BA in English Literature from Fordham University.
Our people
Expertise Is Our Middle Name
Amplity is a team of professionals who understand the pharmaceutical industry from the inside out. With a deep grasp on product lifecycles, marketing hurdles, operational nuances, and the complex needs of providers and patients, we help our clients launch products and operate smoothly with precision — across all business shapes, sizes, and specialties.
