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Amplity Intel

Commercialization Intelligence Platform For Life Sciences

AnswerY™ uncovers HCP intent and patient behaviors through HCP- and patient-level segmentation

Everyone has physician data.
We have physician intelligence.

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AnswerY is our AI-enabled platform that turns real-world data into actionable medical and commercial intelligence.

By combining physicians’ post-visit summaries with claims, EHR, lab, and pharmacy data, AnswerY delivers unmatched insights to life sciences teams that improve engagement, optimize targeting, and accelerate product adoption. Only AnswerY combines one of the industry’s largest proprietary physician intelligence datasets with real-world clinical data to explain the drivers behind prescribing behavior. Because understanding WHY physicians act is more valuable than simply understanding WHAT happens.

Powered by over 1+B HIPAA-compliant records across 75+M patients and 1.8+M HCPs, AnswerY captures insights directly from how physicians document care, enriched with verified clinical and claims data. Secure API integrations allow you to layer in your own data, creating a single, trusted source of actionable intelligence.

With 95%+ accuracy and near-zero hallucinations, our platform is rigorously validated by independent experts, so you can trust every output. Paired with human intelligence, AnswerY impacts outcomes and drives operational efficiency.

This is where AnswerY stands apart.We know HCPs better than anyone else. Because our insights are grounded in HCP- and patient-level segmentation—not broad proxies—you see how decisions are actually made, not just what happened after the fact.

By connecting 90M+ proprietary post-visit transcription records with 1+B structured data sources at the NPI level, AnswerY brings the “why” behind decisions together with what happens next.

The result is a clear, real-world view of behavior, barriers, and opportunities your teams can act on with confidence, turning insights into data-driven recommendations for your marketing, sales, medical affairs, and RWD teams.

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AnswerY Is Powered By

Million
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Unstructured Healthcare
Professional Transcription Records 

Billion
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Structured Paid Claims, EHR,
Rx & Lab Records

Human Intel

From Our Life Sciences Consultants, Data Scientists & TA Experts

Security & Privacy Without Compromise

Amplity is committed to helping organizations securely leverage AI-powered insights while maintaining the highest standards of security, privacy, and regulatory compliance.

Enterprise Level Security

Enterprise-Level Security
  • Robust security architecture designed for enterprise deployments
  • Role-based access controls and user authentication to help ensure only authorized users can access information
  • Continuous monitoring to maintain platform integrity and availability

DATA ENCRYPTION

Data Encryption

  • Data is encrypted both in transit and at rest using industry-standard encryption technologies
  • Secure communication protocols help protect data from unauthorized access during transmission
  • Encryption safeguards sensitive information throughout its lifecycle

HIPAA-Compliant

HIPAA-Compliant Infrastructure

  • Designed to support organizations with healthcare privacy and security requirements
  • Administrative and technical safeguards aligned with HIPAA security best practices
  • Secure handling of protected health information (PHI) in accordance with applicable policies and procedures

Privacy by design

Privacy By Design

  • Privacy and data protection principles are integrated into the platform architecture
  • Data access is limited to authorized individuals with business need
  • Commitment to maintaining confidentiality, integrity, and availability of customer data

Enterprise - Level Security

Data Encryption

HIPAA-Compliant

Privacy by design

Power Marketing, Sales, Medical Affairs & RWD Functions To Improve Engagement & Adoption

With TA-specific insights tailored to each function, AnswerY helps your teams improve engagement, boost adoption, and advance research. Here are some of the most impactful ways our clients use it. 

One Platform Tailored To Your Team's Needs

RWD

One Platform Tailored To Your Team's Needs

MARKETING

Marketing & Sales
Campaigns That Convert

AnswerY For Marketing Teams 

See How One Marketer Used Behavioral Insights From AnswerY To Drive A 30% Uptick In Prescriptions Over 90 Days

When Jen launched a campaign for a new treatment, she needed to understand why prescribers hesitated in choosing her product:

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Identified Concerns
She learned physicians were worried about side effects in specific patient subgroups. 
Tailored Messaging 
Jen developed sales aids that addressed these concerns upfront, supported by clinical references. 
Enabled Field Teams 
Reps were briefed with key talking points and probing questions that aligned to different prescriber’s mindsets. 
Measured Impact 
Jen used AnswerY and claims data to demonstrate in just 90 days a 30% improvement in engagement and prescription rates within targeted prescriber segments.

COMMERCIAL

Smarter Life Sciences
Call Planning

AnswerY For Commercial Teams
  • Know which HCPs are ready or reluctant to act — and why
  • Find the right patients, at the right moment
  • Personalize every conversation and engagement to boost scripts

See How One Sales Rep Flipped The Script In A Stalled Territory

When Marcus took over a lagging territory, he needed to quickly identify untapped 
growth opportunities:

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Pinpointed High-Value Targets  
He uncovered a subset of HCPs who were open to switching but lacked patient confidence and product familiarity.
Optimized Call Strategy 
Marcus focused his outreach on those HCPs, armed with data showing which patient profiles were ideal candidates for his product. 
Delivered Personalized Pitches
He addressed individual prescribing barriers and tailored his conversations accordingly using behavioral insights from AnswerY. 
Drove Performance
His region saw a 40% increase in new scripts — and reclaimed its spot as a top-performing territory — in just 1 quarter.

MEDICAL

Engage KOLs
With Clarity

AnswerY For Medical Affairs 
See How An MSL Leader Deepened Engagement With New KOLs
 

When Alfonso was asked to help update his product’s publication strategy, he quickly landed on new research topics:

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Identified Compelling Data
He reviewed verbatims from HCPs who placed great value on RWD and also addressed topics not well covered in community settings.
Tailored Research Proposals
Alfonso had his MSLs call on new KOLs using AnswerY data that showed emerging trends in community-based treatments for a certain disease. 
Produced Study Ideas With Qualitative Insights
His MSLs refined potential research projects after showing AnswerY to the most interested KOLs and submitted 4 new study ideas to key congresses. 
Improved Medical Education Engagement
Alfonso’s MSLs saw a 20% increase in attendance at CME events featuring the AnswerY-inspired RWD studies.

RWD

Make
The Case

AnswerY For RWD
  • Uncover what drives or limits product adoption using real-time clinical data insights
  • Spot friction in medical messaging before it slows uptake
  • Understand how qualitative factors are influencing KOL perceptions and prescribing decisions 

See How A Data Strategist Broke Down Product Adoption Barriers

Because a new product wasn’t gaining momentum in the market, Susan needed to better understand what was influencing prescriber decisions: 

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Analyzed Comparative Effectiveness
Susan used AnswerY to compare patient sentiment across treatments, uncovering HCP concerns like side effect profiles that influenced prescribing decisions.
Pinpointed Barriers & Opportunities
AnswerY revealed prescriber segments hesitant to adopt a treatment due to outdated perceptions and identified untapped market opportunities.
Delivered Targeted Recommendations
Susan translated insights into a study to fulfill a product’s P4 requirements and compiled profiles of ideal principal investigators to recruit.
Drove Strategic Success
By aligning decisions with insights from AnswerY, Susan helped the product team enroll P4 study investigators 35% more quickly.

Driving Smarter Commercialization In Life Sciences

AI-Powered Insights For Smarter Decisions, Better Patient Outcomes & Bottom-Line Impact 

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400%

Increase in engagement by refining messaging
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12x

HCP growth by identifying high-potential targets
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19:1

Average ROI from commercial strategies
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65%

Reduction in primary market research costs

Key Use Cases

Uncover Hidden Patient Populations To Drive Triple-Digit Growth

Pinpoint Next Steps With KOLs & Prescribers In Days, Not Weeks

Get Dynamic Landscape, TA & Brand Insights​ In Minutes, Not Months

Build Stronger Patient Support Materials With Real-Time Insights

Counter Objections With Greater Precision To Reduce Time-To-Conversion

Optimize HEOR & RWD Studies With Richer, Faster Insights

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Maximize
Commercialization Intel

Only AnswerY combines one of the industry’s largest proprietary physician intelligence datasets with real-world clinical data to explain the drivers behind prescribing behavior to drive launch excellence.

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Flexible by
Design

AnswerY fits how you work, from pilots to consulting engagements to platform subscription models, making insights easy to access, integrate, and act on without adding complexity.

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Experts At 
The Ready

We blend powerful AI with human expertise to deliver insights grounded in data science and therapeutic experience, so you can understand provider behavior and act on it.

Sample AnswerY
Offerings

Understanding the HCP comes in different forms. These AnswerY offerings answer specific business questions fast, prove value quickly, and scale into broader work when the time is right. 

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Landscape
Analyses

A fast, focused read on the forces shaping your market—care patterns, HCP behavior, HEOR studies, patient dynamics, and competitive movement—so you can sharpen strategy and act sooner.

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Patient &
HCP  Profiles

A sharper way to define the patients and prescribers that matter most, revealing behaviors, motivations, and care pathways to improve targeting, outreach, and engagement.

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Discontinuation &
Switching Reports ​

A practical way to uncover why patients drop off or switch therapies, so you can address friction points, improve retention, and strengthen performance.

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Trigger 

Reports

A high-value targeting solution that surfaces leading indicators of opportunity, helping teams find the right HCPs and patient candidates faster.

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Indication & Product 
Market  Dynamics

A targeted view of how your indication or product is performing in the real world, so you can refine positioning, overcome barriers, and uncover new growth opportunities.

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Real-Time 

Field Input

AskX, our AI-enabled field-based insights platform, turns frontline input into compliant next-best actions and field performance metrics. It integrates seamlessly with Veeva and other CRMs via a simple API, so no extra steps, just faster insights.
With over 20 years of experience in data, learning, talent development, and analytics, Michele Graham leads Amplity’s Intel business line and our AI platform, AnswerY™. Her expertise spans the public, private, and not-for-profit sectors, with a focus on helping clients leverage information to creatively solve business challenges and improve patient care. Under Michele’s leadership, AnswerY delivers actionable insights using healthcare provider conversations, powered by proprietary AI and NLP, to offer real-time intelligence for optimizing commercial, medical, and real-world data strategies. Michele holds a BS and MS in Education from The College of Saint Rose and a CAS in Educational Research from the University at Albany. She is dedicated to helping Amplity client partners drive innovation and achieve meaningful results.

Who You’ll Be Working With

Our Senior Leaders Are With You Every Step Of The Way →

Case studies

Unmatched
Results

Next-Level Intel

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Qualitative Database Illuminates The Why Behind Prescriber Habits
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Case studies

Unmatched Results

First Panel

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Next-Level Intel

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Next-Level Intel

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ANIMATION

FAQs: How AnswerY Fuels
Commercialization Intelligence

FAQs: How AnswerY Fuels
Commercialization Intelligence

AnswerY, our AI-enabled commercialization intelligence platform, is built on a database of unstructured medical transcription records for inpatient and outpatient care provided in the U.S. that’s collected as part of routine clinical care visits. Each healthcare encounter transcription record could cover initial office consultations, follow-up visits, urgent care visits, emergency department visits and hospital admissions and discharges, postoperative consultations, other office-visit notes, and referrals.

AnswerY includes over 90 million records from approximately 155,000 general practitioner and multi-specialty physicians across 50 states and 2 U.S. territories. Our doctor-patient transcription records go back to 2010, and we are continually adding new patients and medical records.

Our third-party partner delivers structured data, which is a national representation of commercial and Medicare healthcare claims linked to enrollment and EHR records as well as clinical oncology, laboratory results, and SDOH data.

Combined AnswerY is an integrated, analysis-ready, de-identified dataset — complete with patient, provider, and payer information — with industry-leading data quality refined through research and direct connectivity to the data source.

After a patient visit, HCPs dictate on all aspects of the encounter as a part of their standard documentation practices. These dictations are sent to medical transcription companies where they are transcribed and edited for accuracy. Amplity has exclusive relationships with a network of transcription companies who provide Amplity with the de-identified transcripts monthly.

Our proprietary data is refreshed every 30 days, with new records being added each month. This ensures your teams always have the most current and relevant insights so you can develop strategies and tactics to deliver real-time success.
AnswerY is designed to complement, supplement, and/or possibly serve as your analytics tool. This largely depends on the size and structure of your organization.
Yes, we offer seamless integrations and APIs to connect insights with Veeva or similar CRMs, marketing automation platforms, and sales enablement tools.
All AnswerY data complies with Safe Harbor de-identification standards under HIPAA regulations. Our de-identification certification ensures that the 18 points of PHI required by the Safe Harbor method of de-identification included in HIPAA guidelines have been achieved by our underlying tech and all our associated data management processes.
Unlike traditional primary market research methods like surveys or advisory boards,  AnswerY delivers immediate, scalable insights without the need for recruitment or honorariums, cutting research costs by up to 65%. Marketers can search the platform for specific HCP profiles, track sentiment shifts, and validate strategies using unbiased, HIPAA-compliant data. With AnswerY, your marketing team can gain actionable, human-centered intel that accelerates smarter decision-making and enables tailored commercial messaging rooted in real-world information — all at speed and scale.
We get it — you only have 30 seconds to make a first impression when meeting with HCPs. By combining real-world prescribing data and AI-driven insights, AnswerY can drill down to specific HCPs to uncover their behaviors, beliefs, and concerns around your product, a disease, etc. When a specific HCP isn’t in our platform, you can look at similar segments of HCPs to get these same types of insights. This helps your team identify and prioritize the right HCPs, tailor messaging, and execute the kind of call that will likely have the greatest impact. With clear recommendations, your reps can plan smarter and deliver more productive engagements, ultimately leading to faster product adoption or conversions.
Our commercialization intelligence platform, AnswerY, helps all pharma and life sciences teams. Our core asset covers every therapeutic area (TA) and is used most frequently by marketing, sales, medical affairs, and real-world data teams. These different teams use our TA-specific insights to inform campaigns, improve engagement with HCPs, boost product adoption, help accelerate clinical trials recruitment, and level up RWD studies. Some of the most common use cases include:
  • Marketing: Real-time primary market research, precise messaging & hyper segmentation
  • Sales: HCP & patient finding, precision call planning & follow-up & prescriber targeting
  • Medical: Patient finding for clinical trial enrollment, KOL engagement tactics
  • RWD: Qualitative insights for more robust research & real-time, longitudinal studies
AnswerY provides representative insights across every therapeutic area and setting, from Alzheimer’s disease to rare diseases, from oncology to biosimilars. AnswerY also uncovers details around rare disease and conditions that don’t have an ICD-10 code. In those instances, we can search on symptom clusters that are high predictors of a particular rare disease and/or the actual mention of the rare disease in the physicians’ post-visit summaries.
While AnswerY is designed to be intuitive and user-friendly, our life science consultants, data scientists, and TA experts partner closely with you to make sure you get the most out of your investment. From the get-go, we’ll be your partner in uncovering actionable insights that drive your campaigns and field reps forward to accelerate success.
Yes, many of our client partners license the data without using the platform. We’re happy to build you a trigger report, an HCP call plan target list, a discontinuation report, or even deliver the raw underlying data for use by your internal teams for specific use cases. Even for a single-list deliverable, our data science team collaborates closely with you to ensure it meets your specific inclusion criteria (disease, drug, symptoms, etc.) and format (CSV, PPT, HTML, etc.). AnswerY deliverables are entirely different than syndicated versions you may have purchased from other vendors. A deliverable built with us is always a one-of-a-kind asset.
If you have questions on how AnswerY can seamlessly fit into your current sales, marketing, medical, or RWD strategies, simply request a consultation. Someone from our team will be in touch within 48 hours. From there we’ll develop a plan tailored to your specific goals. We also love designing pilot projects in case you want to start small and grow.

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