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Neurology Rare Disease

Crushes Rare Disease Patient Start Goal & ROI

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Remote sales team uses AnswerY database + platform to produce 63 patient starts by end of launch year for new rare disease therapy; delivers 13:1 ROI.
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The Power of This Partnership

63

New Patient Starts

13:1

ROI Remote Sales Team Investment

The Ask

CLIENT
U.S.
Mid-Sized BioPharma
Group of doctors with arms crossed.
Find Rare Disease Patients
Identify + prioritize the right HCPs to support the launch of a rare neurological disease medication.
Accelerate Treatment
Enhance patient journey mapping to speed up therapy initiation + improve outcomes.

The Approach

TOOLS
Remote Team
AnswerY
Patient Finding
HCP Engagement Pre- And Post-Launch
Deploy remote sales team to contact HCPs to identify patients who may have been missed in traditional claims data or ICD codes.
Symptom Intersection Strategy
Use advanced intel to pinpoint patients with specific symptom profiles to identify HCPs treating qualified rare disease patients earlier.

The Results

OUTCOME
Business Objectives Exceeded
Fast Tracked Care
Team Alignment
Rx Goal Doubled In 2 Weeks
Rare disease patient identification went from initial goal of 3 to 6 patients in record speed; 63 patients starts by end of launch year.
Fast-Tracked Treatment
Enhanced HCP’s ability to more quickly identify patients in their diagnosis, leading to faster treatment + better outcomes.
30% Savings & Delivered ROI
Reduced client’s field team footprint by 15 reps with prelaunch profiling; hit 13:1 return on remote sales team investment.
HCP Finding Drove 12X Growth
Remote sales team & AnswerY generated $23M+ by identifying patients & prescribers.
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