High-priority target success: Triple-digit TRx growth in 13 weeks with remote sales strategy.
OUR TASK
A midsized biopharma needed to re-engage 3000+ HCPs, focusing on high-priority accounts no longer covered by field reps. Amplity’s remote sales team pilot program achieved 104% TRx growth in 13 weeks through precision outreach, demonstrating that remote teams can surpass business objectives without disrupting field sales efforts.
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The Power of This Partnership
104%
TRx Growth In 13 Weeks
The Ask
CLIENT
U.S.
Mid-Sized BioPharma
Re-Engage Key Accounts
Client needs to drive growth in high-priority targets no longer being called on by field sales team.
Pilot Remote Sales Team
Via pilot program, understand if a remote sales team can drive sales with precision and no field crossover.
The Approach
TOOLS
Remote Team
Build Remote Team
Deploy remote reps to target 3000+ HCPs, with one-third designated as high-priority targets.
Refine Territory Alignment For Best Coverage
Overlay field territories to ensure strategic coverage of high-value targets not covered by the field.
Track Outreach Success
Call on high-priority targets independent of the field and only track for growth if the rep had detailed the HCP.
The Results
OUTCOME
Business Objectives Exceeded
Revenue Growth
Rx Uptake Boom
104% TRx growth for high-priority targets over first 13 weeks of pilot.
Strategic Targeting
Demonstrated the ability to successfully drive sales without field support.