AI Survey Levels Up HCP Outreach

Amplity Intel

Biosimilars

AI Survey Levels Up HCP Outreach

Download PDF

Capture compliant, real-time feedback from field teams on HCP messaging + competitive insights to enhance + tailor biosimilar launch communications.

Download PDF

The Ask

CLIENT

Global

Large BioPharma

Accelerate Insights

Quickly gather insights from field reps for next-best actions, versus using standard dropdowns.

Capture Intel Compliantly

Collect detailed + candid free-text survey responses with compliance checkpoints.

Gain Competitive Edge

Require strategy to stay competitive through smarter decision-making in the biosimilars market.

The Approach

TOOLS

AnswerY

AskX

Field Team

Collect Front-Line Intel

Create open-ended questions for field reps to capture feedback in client’s CRM on HCP messaging + competitor insights during first 6 weeks of launch.

Seamless & Compliant CRM Integration

Enter survey responses into CRM, transfer them to AskX via secure API + flag for compliance review before entry.

Empower Leaders

Enable real-time data access for commercial + marketing leaders through AskX, with natural language queries + weekly reports.

The Results

OUTCOME

Improved Messaging

Client Satisfaction

AI-Powered Intel

On-The-Fly Adjustments

AI-powered, real-time reports led to quick, impactful updates to launch messaging.

Elevated HCP Outreach

Used "as it happens" insights from free-text responses to refine + personalize HCP conversations, making them more relevant + impactful.

Leadership Backing

Prompted stronger support from commercial + marketing teams with rep feedback on biosimilar challenges.

100% Engagement

Achieved maximum sales team engagement, leading to high satisfaction + plans to reuse the survey for future launches.

TESTIMONIAL

“I’ve been offered any number of AI solutions over the past 10 years in my role as a national sales director. No tool has been as immediate as what I’ve seen with AskX in its ability to provide actionable feedback in real-time. What you’re doing is incredible.”

National Sales Director

Large Global Biopharma Client

Testimonial

“Didn’t begin with oversized team but rather identified likely markets for early success and scaled up as launch gained momentum — maximizing coverage + saving on costs for client.”