Virtual clinical nurse educator talking through a computer to patient.
Biosimilars Immunology

Clinical Nurse Educators Engage 74% of Patients

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To differentiate a biosimilar in a crowded market, launch a stand-out personalized nurse support program.
OUR TASK
Clinical nurse educators (CNEs) coach patients in medication administration + side effects, using custom content based on patient personas. Our patient engagement rate is double the industry average, engaging thousands of patients in less than 2 years.
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The Ask

CLIENT
U.S.
Mid-Sized BioPharma
a 3D render of a molecule
New Product Launch
Support a new biosimilar launch in a crowded immunology market.
Educate Patients On Medication Administration
Develop client’s first patient-centered clinical nurse support program.
Stand Out
Differentiate product by offering high-touch, individualized, multicultural patient support delivered through virtual nurse educators.

The Approach

TOOLS
Remote Engagement
Coaching
Omnichannel Strategy
Nurse educator talking on a headset.
Build Team
Quickly build a team of biologics-experienced nurses with injection support experience, program director + patient service representatives.
Design Program
In 2 months, create a full telephone support program. Segment patients for custom engagement.
Equip Nurses
Teach nurses communication skills to meet patients where they are.

The Results

OUTCOME
Business Objectives Exceeded
Client Satisfaction
High Engagement
Engagement 2X National Average
74% of patients participate, more than twice the 30% industry standard for virtual patient support programs.
Continuous Patient-Nurse Relationships
Nurses average more than 7 touchpoints per patient, showing the quality of our interactions.
Thousands of Patients
Nurses have engaged thousands of patients in less than two years.
TESTIMONIAL

Wanted to send a huge note of gratitude for your continued dedication + hard work. You have been complete rockstars. We’ve been kicking butt with these high enrollment rates, and a lot of it has to do with the excellent interactions you’ve had with our patients.

Director of Patient Services

Medium-Sized U.S. Pharma

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