Get insider insights & actionable federal market access strategies from former government officials to excel in VA & DoD markets.

Why it matters: The Department of Veterans Affairs (VA) and the Department of Defense (DoD/TRICARE) represent significant healthcare markets with unique patient populations and challenges. Their influence extends beyond the federal sector, impacting both commercial + government markets. 

Zoom out: While there’s a clear distinction between commercial + federal market access strategies, pharma companies that succeed in this space have adopted a fundamentally different approach. They align with the operational principles of these agencies, define their brand’s role in the broader healthcare mission + deliver comprehensive value. 

Bottom line: The traditional dynamics of the federal market have changed. To thrive in this complex environment, you need the deep insights of Amplity’s team of former VA and DoD decision-makers.  

Introducing The New Federal Playbook 

Our tailored, interactive workshop, The New Federal Playbook, equips your teams — including those in market access strategy, pricing and contracting + federal accounts — with the strategies + tools needed to build a high-ROI engagement framework for VA + DoD within this complex landscape. 

Delivered either virtually or onsite, this collaborative workshop, led by our team of former government officials and formulary experts, will empower you to: 

• Understand the therapeutic landscape: Stay informed on emerging trends, initiatives + pilot programs 

• Develop strategic recommendations: Explore innovative approaches to improve access + increase utilization 

• Create compelling communications: Develop effective messaging that resonates with key stakeholders 

• Secure critical meetings: Gain access to decision-makers + build strong relationships 

• Identify business opportunities: Utilize predictive analytics to uncover untapped potential 

Target audience: Market access strategy, pricing and contracting, federal account directors + other professionals 

By the end of this workshop, you’ll be equipped to navigate the federal landscape with confidence + achieve significant impact. 

<<LET’S TALK>>  

Meet our experts: 

Jann Carmichael, PharmD, Principal, VA Market Access, Amplity  

Former VA Regional Head, VPE VISN 21 

Col (ret.) David Bobb, RPh, JD, Principal, DoD Market Access, Amplity 

Former Chief of Pharmacy Operations, DHA 

Learn more about this workshop now. 

<<LET’S TALK>>