Clinical Nurse Educator Program Differentiates Biosimilar

Amplity Medical

Immunology Nursing

Clinical Nurse Educators Engage 74% of Patients

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To differentiate a biosimilar in a crowded market, launch a stand-out personalized nurse support program.

OUR TASK

Clinical nurse educators (CNEs) coach patients in medication administration + side effects, using custom content based on patient personas. Our patient engagement rate is double the industry average, engaging thousands of patients in less than 2 years.

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The Ask

CLIENT

U.S.

Mid-Sized BioPharma

New Product Launch

Support a new biosimilar launch in a crowded immunology market.

Educate Patients On Medication Administration

Develop client’s first patient-centered clinical nurse support program.

Stand Out

Differentiate product by offering high-touch, individualized, multicultural patient support delivered through virtual nurse educators.

The Approach

TOOLS

Remote Engagement

Coaching

Omnichannel Strategy

Build Team

Quickly build a team of biologics-experienced nurses with injection support experience, program director + patient service representatives.

Design Program

In 2 months, create a full telephone support program. Segment patients for custom engagement.

Equip Nurses

Teach nurses communication skills to meet patients where they are.

The Results

OUTCOME

Business Objectives Exceeded

Client Satisfaction

High Engagement

Engagement 2X National Average

74% of patients participate, more than twice the 30% industry standard for virtual patient support programs.

Continuous Patient-Nurse Relationships

Nurses average more than 7 touchpoints per patient, showing the quality of our interactions.

Thousands of Patients

Nurses have engaged thousands of patients in less than two years.

TESTIMONIAL

Wanted to send a huge note of gratitude for your continued dedication + hard work. You have been complete rockstars. We’ve been kicking butt with these high enrollment rates, and a lot of it has to do with the excellent interactions you’ve had with our patients.