Why it matters: The federal government represents significant healthcare markets with unique patient populations and challenges. Their influence extends beyond the federal sector, impacting both commercial + government markets.
Zoom out: While there’s a clear distinction between commercial + federal market access strategies, pharma companies that succeed in this space have adopted a fundamentally different approach. They align with the operational principles of these agencies, define their brand’s role in the broader healthcare mission + deliver comprehensive value.
Bottom line: The traditional dynamics of the federal market have changed. To thrive in this complex environment, you need the deep insights of Amplity’s team of former federal decision-makers.
Our tailored, interactive workshop, The New Federal Playbook, equips your teams — including those in market access strategy, pricing and contracting + federal accounts — with the strategies + tools needed to build a high-ROI engagement framework within this complex landscape.
Delivered either virtually or onsite, this collaborative workshop, led by our team of former government officials and formulary experts, will empower you to:
Target audience: Market access strategy, pricing and contracting, federal account directors + other professionals
By the end of this workshop, you’ll be equipped to navigate the federal landscape with confidence + achieve significant impact.
Jann Carmichael, PharmD, Principal, VA Market Access, Amplity
Former VA Regional Head, VPE VISN 21
Learn more about this workshop now.
