New Rules Of Engagement In Federal Market Access

Get insider insights & actionable federal market access strategies from former government officials.

Why it matters: The federal government represents significant healthcare markets with unique patient populations and challenges. Their influence extends beyond the federal sector, impacting both commercial + government markets. 

Zoom out: While there’s a clear distinction between commercial + federal market access strategies, pharma companies that succeed in this space have adopted a fundamentally different approach. They align with the operational principles of these agencies, define their brand’s role in the broader healthcare mission + deliver comprehensive value. 

Bottom line: The traditional dynamics of the federal market have changed. To thrive in this complex environment, you need the deep insights of Amplity’s team of former federal decision-makers.  

Introducing The New Federal Playbook 

Our tailored, interactive workshop, The New Federal Playbook, equips your teams — including those in market access strategy, pricing and contracting + federal accounts — with the strategies + tools needed to build a high-ROI engagement framework within this complex landscape. 

Delivered either virtually or onsite, this collaborative workshop, led by our team of former government officials and formulary experts, will empower you to: 

• Understand the therapeutic landscape: Stay informed on emerging trends, initiatives + pilot programs 

• Develop strategic recommendations: Explore innovative approaches to improve access + increase utilization 

• Create compelling communications: Develop effective messaging that resonates with key stakeholders 

• Secure critical meetings: Gain access to decision-makers + build strong relationships 

• Identify business opportunities: Utilize predictive analytics to uncover untapped potential 

Target audience: Market access strategy, pricing and contracting, federal account directors + other professionals 

By the end of this workshop, you’ll be equipped to navigate the federal landscape with confidence + achieve significant impact. 

<<LET’S TALK>>  

Meet our experts: 

Jann Carmichael, PharmD, Principal, VA Market Access, Amplity  

Former VA Regional Head, VPE VISN 21 

 Learn more about this workshop now. 

<<LET’S TALK>>