Patient support services (PSS) guides help patients find copay assistance and financial support programs for medicines, increasing oncology treatment access.
OUR TASK
Amplity identified an educational need in the market. Developed original support guides cataloguing oncology PSS programs. Now annual publications, PSS guides reach thousands of patients and healthcare providers & are generously supported by pharma.
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The Ask
CLIENT
U.S.
Large BioPharma
Financial Toxicity
Patients with cancer experience financial toxicity. More than half of cancer drugs recently introduced costs of $200,000+ per year. Cancer medication co-pays rose 15% for working-age adults from 2009 to 2016.
High Non-Medical Costs
People getting cancer treatment shoulder expenses related to work absences and child-care, lodging, and travel costs.
Low Awareness of Pharma Supports
Pharma and non-profit PSS programs provide financial assistance and co-pay discounts. However, few cancer patients know of them.
The Approach
TOOLS
Publication
Develop Original Publications
In response to the market need, develop original publications that list all PSS programs by tumor type and sponsor.
Publish and Publicize Annually
Annually update these compendia in separate guides for patients and healthcare providers.
The Results
OUTCOME
Business Objectives Exceeded
Client Satisfaction
Thousands of Page Views and Downloads
Guide pages viewed nearly 30,000 times in 2024. Guides downloaded 1,000+ times.
Ongoing Interest
Since launch a decade ago, guide usage remains steady amongst patients with cancer and oncology practice managers.
Industry Support
Advocacy groups are grateful for a one-stop shop; pharma industry clients offer support through advertising.