Annual Guides Help Patients Access Oncology Medication

Amplity Comms

Oncology Publication

Patient Support Guides

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Patient support services (PSS) guides help patients find copay assistance and financial support programs for medicines, increasing oncology treatment access.

OUR TASK

Amplity identified an educational need in the market. Developed original support guides cataloguing oncology PSS programs. Now annual publications, PSS guides reach thousands of patients and healthcare providers & are generously supported by pharma.

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The Ask

CLIENT

U.S.

Large BioPharma

Financial Toxicity

Patients with cancer experience financial toxicity. More than half of cancer drugs recently introduced costs of $200,000+ per year. Cancer medication co-pays rose 15% for working-age adults from 2009 to 2016.

High Non-Medical Costs

People getting cancer treatment shoulder expenses related to work absences and child-care, lodging, and travel costs.

Low Awareness of Pharma Supports

Pharma and non-profit PSS programs provide financial assistance and co-pay discounts. However, few cancer patients know of them.

The Approach

TOOLS

Publication

Develop Original Publications

In response to the market need, develop original publications that list all PSS programs by tumor type and sponsor.

Publish and Publicize Annually

Annually update these compendia in separate guides for patients and healthcare providers.

The Results

OUTCOME

Business Objectives Exceeded

Client Satisfaction

Thousands of Page Views and Downloads

Guide pages viewed nearly 30,000 times in 2024. Guides downloaded 1,000+ times.

Ongoing Interest

Since launch a decade ago, guide usage remains steady amongst patients with cancer and oncology practice managers.

Industry Support

Advocacy groups are grateful for a one-stop shop; pharma industry clients offer support through advertising.

TESTIMONIAL

“Many of my patients don’t have internet access; the Conquer Guide to Patient Support Services is a wonderful resource for these patients.”

Diahanna V

Patient Advocate

Testimonial

“Didn’t begin with oversized team but rather identified likely markets for early success and scaled up as launch gained momentum — maximizing coverage + saving on costs for client.”