For its first U.S. product launch, client deploys a remote sales team to strategically target HCPs; exceeds TRx goals in just 5 weeks for novel oncology therapeutic.
For its first U.S. product launch, client deploys a remote sales team to strategically target HCPs; exceeds TRx goals in just 5 weeks for novel oncology therapeutic.
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The Power of This Partnership
10:1
Unparalleled ROI
5
Weeks To Exceed TRx Goals
The Ask
CLIENT
Global
Large BioPharma
Nail Market Entry
Help global company launch its first product in the US + establish a presence in a competitive landscape.
Get HCPs Up To Speed
Ensure target HCP audience receives extensive education prior to prescribing the product.
Maximize Sales Coverage
Optimize product share of voice + extend reach.
The Approach
TOOLS
Remote Team
Lead Gen
Omnichannel Strategy
Rapid + Deep Activation
Deploy 6 remote sales reps across client’s 6 regions, each covering an average of 650 unique targets.
Diagnostic + Clinical Education
Certify remote sales team to deliver impactful presentations around diagnostic testing + new therapy.
Comprehensive Outreach
Activate omnichannel strategy to generate leads, support speaker programs + secure key customer meetings.
The Results
OUTCOME
Business Objectives Exceeded
Expanded Reach
Team Alignment
Quickly Exceeded TRx Goals
Doubled the number of unique prescribers in the first 5 weeks to achieve a 10:1 return.
Engaged 8K HCPs
Omnichannel outreach generated warm leads that were handed off to client’s field team for prompt follow-up.
Collaborative Sales Model
Direct overlay of remote sales team to client’s 6 regions fostered collaboration + alignment.
Difficult Targets Converted
Covered hard-to-reach areas so client’s field team could focus on high-value targets.
“The remote sales rep was able to get some very difficult-to-reach customers to engage with her, was very helpful in recruiting for a dinner program and, due to her efforts, has helped a few patients get on our new therapy.”
