Rapid remote sales team deployment fuels $7M launch success & triple-digit TRx growth in pediatric rare disease market.
OUR TASK
A global biopharma company needed to launch a pediatric rare disease therapy in a new market—and fast. We stepped in, quickly recruiting, training, and deploying a remote sales team using virtual tools and smart targeting. The result? Goals exceeded in just 1 quarter.
Rapid remote sales team deployment fuels $7M launch success & triple-digit TRx growth in pediatric rare disease market.
OUR TASK
A global biopharma company needed to launch a pediatric rare disease therapy in a new market—and fast. We stepped in, quickly recruiting, training, and deploying a remote sales team using virtual tools and smart targeting. The result? Goals exceeded in just 1 quarter.
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The Power of This Partnership
2
Months Hired & Trained Remote Sales Team
204%
TRx Growth In 3 Months
The Ask
CLIENT
Global
Large BioPharma
Break Into New Market
Launch approved therapy for a pediatric oncologic rare disease—a new space for the client.
Fast-Track Team Build
A tight timeline required rapid team recruitment and training.
Flexible Launch Strategy
Deploy virtually for launch and pivot to field engagement 6 months post-launch.
The Approach
TOOLS
Remote Team
Insights-Gathering
Virtual Training, Powered By CRM
Build and execute a comprehensive virtual training program using Veeva Engage.
Remote Sales Team In Place, Stat
Recruit, hire, train, and deploy sales team in time for launch.
Drive Education & Results
Target pediatric hematology oncologists, neurologists & geneticists while profiling 180+ preapproved accounts for actionable insights.
The Results
OUTCOME
Business Objectives Exceeded
Revenue Growth
Expanded Reach
204% TRx Growth
In 3 months, drove 204% uptick in total prescriptions.
350+ Pediatric Patient Starts = $7M
Exceeded all performance metrics & recognized by client as the top-performing team in the business unit.
Excellence Executed
Unlocked precise targeting for top 180 accounts & realigned territories for stronger coverage.
