Doctor explains kidney model to patient

Case Study

Nephrology Rare Disease

Outsourced Remote Sales Team Drives 93 Patient Starts

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Our outsourced remote sales team conducted strategic HCP outreach, which delivered 93 new patient starts, a double-digit conversion rate, and exceptional ROI for a rare disease.

OUR TASK
Our biopharma client had a clear ask: Deploy outsourced remote sales team to identify patients, engage HCPs, and streamline market entry for a rare disease nephrology treatment. By leveraging inside sales reps, field teams, and omnichannel education, we uncovered 93 new patient starts, achieved a 22% conversion rate, and delivered 7:1 ROI—all through strategic collaboration and targeted outreach.
Download PDF
Doctor explains kidney model to patient
Nephrology Rare Disease

Outsourced Remote Sales Team Drives 93 Patient Starts

Download PDF
Our outsourced remote sales team conducted strategic HCP outreach, which delivered 93 new patient starts, a double-digit conversion rate, and exceptional ROI for a rare disease.
OUR TASK
Our biopharma client had a clear ask: Deploy outsourced remote sales team to identify patients, engage HCPs, and streamline market entry for a rare disease nephrology treatment. By leveraging inside sales reps, field teams, and omnichannel education, we uncovered 93 new patient starts, achieved a 22% conversion rate, and delivered 7:1 ROI—all through strategic collaboration and targeted outreach.
Download PDF
The Power of This Partnership

93

New Patient Starts

7:1

ROI

22%

Conversion Rate

The Ask

CLIENT
Global
Large BioPharma
Doctor talking on the phone and writing notes
Build Pre-Launch Awareness
Engage HCPs early with tailored messaging to build awareness and prepare the market for seamless adoption of a rare disease nephrology treatment.
Drive Patient Identification
Use targeted outreach and strategic collaboration to identify HCPs treating patients eligible for the new therapy.
Ensure Strong Conversion
Unify remote and client field team to convert HCP engagement into patient starts, ensuring a smooth transition from pre-launch to active treatment.

The Approach

TOOLS
Remote Team
Patient Finding
Vacancy Management
Smiling customer service agent with a headset
Deploy Outsourced Remote Sales Teams
Outsourced remote sales teams filled critical coverage gaps, maintaining consistent HCP engagement in vacant territories and driving momentum pre-launch.
Targeted Pre-Launch Calls
Conduct strategic outreach of 3,000+ HCPs with refined messaging, identify new patient opportunities, and prime market for effective treatment adoption.
Collaboration Across Teams
Amplity's remote sales team collaborated with client field reps and reimbursement specialists to streamline patient pull-through and maximize efficiency.
Amplify With Education
Align omnichannel education with remote sales team outreach efforts, improving HCP understanding of the treatment and driving higher engagement.

The Results

OUTCOME
Rare Patients Identified
Significant ROI
High Engagement
Team celebrating success with a high-five
93 Patient Starts
Achieved through strategic prospecting and a fully coordinated approach between outsourced remote sales teams, field reps, and education efforts.
22% Conversion Rate
Demonstrated the power of targeted HCP engagement by delivering a high engagement-to-patient start ratio.
Exceptional ROI Delivered
Delivered a 7:1 return on investment in the first month of the program, proving the cost-effectiveness of outsourced remote sales teams for rare disease treatments.
Bridged Access Gaps
Overcame access barriers by combining remote and field sales efforts to activate underserved HCPs and low-tier accounts.

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