CTLs Learn to Gather Better Insights

Amplity Learn

Clinical Trials Maternal Fetal

CTLs Learn To Gather Better Insights

Download PDF

Clinical trial liaisons (CTLs) gain skills to probe deeply and follow up with principal investigators, helping sites to activate faster.

OUR TASK

Upskill CTLs in conversation skills so they get to the root of delays and activate sites for a lifesaving maternal-fetal clinical trial. Conduct a 1-day workshop on curiosity building and follow-up questioning. After the class, CTLs better conveyed to principal investigators the trial’s critical importance to pregnant women and unborn babies. As a result, 1 site opened 2 months early.

Download PDF

The Ask

CLIENT

Global

Large BioPharma

Dive Deeper

CTLs charged with activating sites naïve to the clinical trial process need to stay curious and dig into stakeholders’ insights.

Hone Insights

Teach how to differentiate between information and insights and deliver insights with impact.

Align To Strategy

Educate on how strategy can help refine and align insights.

The Approach

TOOLS

Workshop

Create Safety

Make it comfortable for learners to riff, fail, and experiment.

Encourage Participation

Engage learners through chats, activities, and group projects.

Adapt To Learning Needs

Tailor learning for diverse backgrounds and learning styles.

The Results

OUTCOME

Business Objectives Exceeded

Richer Insights

Site Activates Early

One CTL so effectively communicated that the investigator activated his site 2 months ahead of schedule.

Skills + Confidence Grow

Critical skills jumped 22% to 29% after attending the workshop.

Unanimous Approval

100% of learners said the experience provided great value for their role.

TESTIMONIAL

“Amplity Learn trained the clinical trial liaisons to not just ask the question, but to ask a follow-up question, so sites understood why they were participating,”