PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, included Amplity’s AskX in its annual Innovations Issue, which highlights the most interesting advancements in the life sciences, healthcare, and marketing in 13 categories. AskX was included within the Artificial Intelligence category.
A customized implementation of generative AI, AskX is specialized for the pharmaceutical and life sciences industry. It revolutionizes real-world evidence generation and medical and commercial field operations through instantaneous insights derived from medical transcription data, physician notes, field free-text call notes, and field surveys. AskX empowers researchers, brand leaders, and field operations managers to interrogate Amplity Health’s Insights database of over 75 million medical transcription records and generate insights on any topic or line of inquiry that may be desired. Additionally, in the context of medical and commercial operations, AskX can be applied to team surveys that provide leaders with instant, actionable insights on feedback from the field so that strategy and messaging can be optimized in real time.
According to Joe Turner, Head of Amplity Insights, the power of AskX is the ease with which a user can ask a question in plain language and receive a real-time answer. “Questions posed through AskX can be related to factors impacting the care of patients, lines of therapy, complications, provider preferences, etc. These inquiries can focus on marketing, commercial efforts, medical, compliance, access, and so on. What’s more, there’s no need to hunker down with your IT team to formulate ‘the exact right question,’ then iterate repeatedly until you get a meaningful answer.
“The fact that PM360 has selected AskX as an innovator in the Artificial Intelligence category for 2023 emphasizes the game-changing nature of this solution,” he continues. “We’re truly excited to receive this honor.”
Now, in its 12th year, PM360’s Innovations Issue is published each December. This issue was established as the industry’s first-ever guide to the year’s most innovative advancements and has since become a premier resource. This year, the issue expanded to include 13 categories: Artificial Intelligence; Clinical Trials; Consumer Tech and Wellness; Core Business Processes; Data and Cybersecurity; Employee Acquisition, Development, and Programs; Health Technology Non-Consumer; Life Sciences; Marketing Technology or Services; Metaverse; Payers/Insurance Companies; Startups; and Telehealth/Telemedicine.
In total, 56 innovations were selected by PM360’s editorial staff for inclusion in the issue out of hundreds of submissions.
“We know the importance of innovation, which is why we expanded this issue to include the most fascinating and ground-breaking achievements being made in all areas of life sciences, healthcare, and marketing,” says Anna Stashower, CEO, Publisher, and Editor-in-Chief of PM360. “The innovations we selected are changing how our industry operates to create better ways to develop treatments, run companies, educate physicians, improve diagnosis, and much more to ultimately find better ways to serve patients.”
All of this year’s selections can be found at: https://www.PM360online.com/PM360-presents-the-2023-innovators.
Disrupting Data Norms
AnswerY, our proprietary HIPAA-compliant database + platform, cuts through marketplace noise with data sourced from unfiltered patient-provider conversations. Powered by NLP + AI, AnswerY explains the “why” behind treatment rationale for improved care + smarter strategies. Exclusive intel, straight from the source.
Expert-led teams that deliver.
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Your full-service go-to partners delivering both flexible and specialized medical and commercial services. No matter where you are in the lifecycle of your drug, we scale with ease.
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PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.
The journal’s targeted and insightful editorial focuses on issues that directly impact critical decision making, including: Planning and implementation of cutting-edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the “360” in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read.
By providing a full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.
To learn more about AnswerY and AskX, please reach out to Vikram Singh, Vice President, Client Partnerships, [email protected]
To connect with Amplity’s Marketing and PR team, please email [email protected].
