Omnichannel Product Launch

Amplity Comms

Biosimilars Immunology

Omnichannel Product Launch

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Create an omnichannel pharma product launch strategy to grow a new biosimilar in a crowded market.

OUR TASK

Develop and deliver original scientific content; deploy through digital channels + sales outreach. Segment HCPs by mindset. Reach audiences with the right messages. Use an AI-powered tool to analyze field feedback and update messaging.

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The Ask

CLIENT

Global

Mid-Sized BioPharma

Omnichannel Pharma Launch Strategy

Create and implement a marketing and messaging strategy across digital, medical, and sales teams to reach HCPs.

Stand Out

Ensure content and messaging differentiates the product within a crowded market.

Monitor Success

Adjust materials as needed in response to market feedback.

The Approach

TOOLS

Omnichannel Strategy

Insights-Gathering

HCP Segmentation

Segment customers by mindset, through their current knowledge of biosimilars, behaviors, and channel preferences.

Original Scientific Content

Develop original scientific content geared towards differing HCP personas to best support behavioral change.

Leverage Multiple Channels, Adjust Responsively

Leverage email, social media communities, microsites, Congress presentations, video, and sales tools. Use “Interview With An Innovator” custom content to share KOL best practices with HCPs.

The Results

OUTCOME

Richer Insights

HCP Behavior Change

Impressive Sales Results

Product reached second-highest therapeutic volume during the first quarter after launch, out of 7 similar products that launched simultaneously. Product selected as 1 of 3 biosimilars on a widely accepted formulary.

Powerful KOL Reach + Partnerships

In less than 12 months, engaged 80-plus key opinion leaders (KOLs) and developed partnerships with 2 associations and 2 large medical groups.

Brand Awareness Growth

From our work, more than 3,000 gastroenterologists and rheumatologists became aware of the new-to-the-U.S. brand.

High Rep Engagement

Achieved 100% sales team engagement, leading to high satisfaction and plans to use Amplity AskX for future launches.

Omnichannel Product Launch

Create an omnichannel pharma product launch strategy to grow a new biosimilar in a crowded market.

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About

Services

Amplity Health 2080 Cabot Blvd W #100 Langhorne, PA 19047

© 2025 Amplity Health. All Rights Reserved.

About

Services

Amplity Health 2080 Cabot Blvd W #100 Langhorne, PA 19047

© 2025 Amplity Health. All Rights Reserved.

About

Services

© 2025 Amplity Health. All Rights Reserved.

Amplity Health 2080 Cabot Blvd W #100 Langhorne, PA 19047

Amplity Health 
2080 Cabot Blvd W
#100
 Langhorne, PA 19047

Amplity Health 
2080 Cabot Blvd W
#100
 Langhorne, PA 19047

Amplity Health 
2080 Cabot Blvd W #100
 Langhorne, PA 19047