Storytelling Helps MSLs Better Engage KOLs - Amplity

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Medical Affairs Oncology

Storytelling Helps MSLs Better Engage KOLs

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For a breast cancer therapeutic launch, medical science liaisons master storytelling, a key skill for sharing data and gleaning insights from key opinion leaders.

OUR TASK

Train the field medical team for a large global pharmaceutical company launching a new breast cancer therapeutic. Use adult learning theory to cement knowledge. Practice vocal skills, metaphor, story arcs, hooks and emotion. Working with the team for five months, we made storytelling a central part of MSLs’ conversations, improving the quality of insights gathered.

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The Ask

CLIENT

Global

Diagnostics

Improve KOL Engagement

Help MSLs make dense scientific information more audience-centric, accessible, and emotionally compelling in 1:1 HCP conversations.

Enhance Retention

Because people remember stories better than data points, make MSLs’ interactions more impactful.

Better Communicate Insights

Train MSLs to structure their findings in ways that highlight trends, concerns, or needs, so it’s easier for leaders to take action.

The Approach

TOOLS

Coaching

Online Tools

Workshop

Build A Custom Learning Journey

Listen to client needs, time constraints, and desired outcomes to craft custom training.

Seed Through Micro-learning

Get participants thinking about course material through short online courses.

Practice + Follow Up

Immerse MSLs in skills and tools through facilitated learning. Practice life-like scenarios.

The Results

OUTCOME

Richer Insights

Client Satisfaction

Measurable Skill Increases

Participants grew in confidence + use of voice, story arc, and metaphor.

Client Retention

Client was so happy with the training that Amplity was asked to return for a future engagement.

TESTIMONIAL

“Very valuable. Good structure and good coaching, useful tips and feedback.”

Workshop participant

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