Outsourced Sales Team Outperforms, Doubles Monthly TRx Average In 1 Year
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Specialized contracted pharma sales team sustained higher monthly TRx performance, delivering an average of 400+ more per month compared to client’s internal team.
OUR TASK
A mid-sized biopharma company was struggling to hit sales goals in a competitive market. Amplity stepped in, partnered with their in-house sales team, and provided the psychiatry expertise and support needed to exceed expectations.
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The Power of This Partnership
65%
Amount Of TRx Amplity Team Delivered
400+
More TRx/Month Vs. Client’s Sales Team
The Ask
CLIENT
U.S.
Mid-Sized BioPharma
Make Market Noise
Despite their efforts, the client faced challenges in positioning their branded product within a saturated generic market. Their sales team was unable to drive market share growth or achieve meaningful prescription adoption, so needed strategic support to address these issues.
Drive Real Results
Amplity was engaged to deploy a contracted field sales team that overlays the client’s team to boost share of voice and deliver impactful results.
The Approach
TOOLS
Field Team
Workshop
Target, Focus, Grow
Create a targeted sales strategy to identify high-value HCPs so field team can focus efforts and drive prescription growth.
Metrics Matter
Continuously track KPIs through detailed, regular reporting to optimize strategies, ensure accountability, and drive sustained improvement.
Speak HCP's Language
Conduct Amplity’s "Social Styles" workshop to improve HCP engagement, foster deeper relationships, and strengthen cross-functional collaboration for improved team synergy and performance.
Consistent Coverage, Zero Gaps
Deploy a contracted inside sales rep to provide seamless vacancy management while maintaining consistent, high-quality coverage of priority accounts, safeguarding business continuity and driving ongoing engagement.
The Results
OUTCOME
Business Objectives Exceeded
Improved Messaging
Expanded Reach
Amplity Outperforms Client Team
Amplity's contracted field sales team delivered an impressive 65% of total prescriptions, significantly surpassing the client’s larger in-house team and demonstrating the power of a focused and agile partnership.
Agility Drives Excellence
With a leaner, more nimble team, we delivered exceptional outcomes that outpaced expectations. It also showcased strategic precision, operational excellence, and the ability to maximize impact with fewer resources.
Outsourcing Made Awesome
Outsourced field team outperformed the client’s internal team by generating over 400 additional prescriptions per month, showcasing strategic execution and the ability to drive measurable growth.
Best Practices Personified
Our communications workshop, regular training, and bold strategies weren’t just implemented—they were embraced by the client’s team, sparking improvements across their organization.
