Amplity remote sales team helps client maintain growth, mitigate loss of exclusivity impact, and protects high-value accounts despite field vacancies and intense competitive pressures
OUR TASK
A mid-sized biopharma company was up against some big challenges—an impending product LOE, new competitors entering the market, and team vacancies threatening their market share. To tackle this, an Amplity remote team stepped in, covering key territories and focusing on declining TRx. By working closely with the client, the client kept TRx growth strong and navigated the hurdles successfully.
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The Ask
CLIENT
Global
Mid-Sized BioPharma
Ensure Continuous Territory Coverage
The client is facing increased field team vacancies, so needs immediate solutions to maintain uninterrupted operations in high-performing territories.
Mitigate LOE Impact
With an impending loss of exclusivity (LOE) for a key product, the client seeks strategies to maintain share and mitigate erosion.
Navigate Competitor Pressure
2 major competitor product launches are threatening the client’s market standing, which calls for some proactive resilience strategies.
Protect High-Value Accounts
Safeguard relationships with high-performing HCPs, especially those with declining TRx trends in vacant territories.
The Approach
TOOLS
Remote Team
Vacancy Management
Remote Team Deployment For Coverage
Deploy an outsourced remote team as soon as territory vacancies are communicated, ensuring continuity in field operations and minimal disruption to HCP relationships.
Targeted Coverage For High-Value Territories
Design a focused pharma sales strategy to ensure remote team prioritizes engagement in high-performing vacant territories, minimizing prescription (TRx) declines and protecting market share.
Collaborative Warm Handoffs
Seamless collaboration with the client ensures effective warm handoffs when field positions are filled, maintaining rapport and continuity with HCPs.
The Results
OUTCOME
Competitive Resilience
Operational Stability
Risk Mitigation
Sustained TRx Growth Amid Challenges
Despite the dual headwinds of LOE and competitor launches, the client maintained prescription growth, showcasing strong market resilience.
Mitigated Market Share Loss
A well-executed pharma sales strategy minimized the risk of market share erosion, particularly in high-performing territories.
Enhanced Operational Stability
The Amplity outsourced remote team’s intervention reduced the impact of field team vacancies, ensuring consistent HCP engagement and protecting key accounts.
