Pharma sales professionals, medical science liaisons, precision medicine liaisons, and other field-facing professionals struggle to make complex scientific data resonate.
This program equips you to craft memorable, emotionally engaging narratives that drive clarity and connection.
Create memorable narratives that provide emotion and context along with complex data and discussion points. Find the narrative, drama, and human connection within your science.
Understand the cognitive benefit of using storytelling
Use the story arc to craft narratives using real-world materials
Identify the protagonist of a story and craft narratives that reflect that point of view
Define and share the core insights, key messages, and calls to action that the story contains
Maximize the dramatic elements of a story through voice, tone, and vivid details
The importance of stories and why we care
Interactive storytelling guide
Building context, conflict, change + closure
Creating a story arc
Insight extraction
Call to action planning
Medical Science
Liaisons
Key Account
Managers
Pharma Sales Representatives/
Associates/Managers/Consultants
Clinical Trial Liaisons,
Precision Medicine Liaisons
VP/Director Manager of Medical, Sales,
or Learning & Capabilities Development
VP/Director/Manager
of Medical Affairs
VP/Director/Manager of
Field Medical Excellence
“Expanded my thoughts on scientific communication. Got some good pointers on how to make a scientific story flow across the 4 Cs.”
