Amplity Learn

Pharma Insights Gathering

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Gathering field-based insights from HCPs is a top priority for medical science liaisons. Yet the quality of information gathered and shared back is often inconsistent.  Our program gives new and experienced field medical professionals hands-on practice in sharing data in real-world situations. 

Participants learn structured questioning techniques, active listening skills, and communication frameworks to unlock knowledge, attitudes, and beliefs behind clinical decisions. We help you transform HCP conversations into strategic dialogues that inform pharma medical and commercial strategies. 

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Learning Outcomes

Upon completion, learners will be able to:

Gain confidence to formulate and ask a range of probing and open-ended questions within a scientific exchange 

Refine questions asked to gather actionable insights aligned to strategy 

Hone listening skills and build curiosity 

Report back concise, actionable insights aligned to pharma medical affairs strategy 

Flex their communication style to better connect with various stakeholders 

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Topics Covered

What is an insight in the context of medical affairs?  

Value of actionable insights 

How to prepare for insight gathering 

How to build rapport with HCPs and KOLs 

Questioning techniques 

Levels of listening 

 the act of uncovering or focusing on something important that leads to deeper understanding. 

Why Do Learning & Development Directors Love Amplity Learn Programs?

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Expert, credentialed
facilitators + coaches
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Engaging,
multi-modal delivery 
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Flexible learning
formats
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Immediate Application
in Real Life

Who Is This Program Ideal For?

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Medical Science Liaisons,

Director/Manager of MSLs

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VP/Director/Manager of Medical

Learning & Capabilities Development

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VP/Director/
Manager

Medical Affairs

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VP/Director/Manager of 
Field

Medical Excellence

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“This learning program helped to scan our behavior, habits, & strategy in building medical interactions. Identification of weak points is evident for me, and it helps me to strengthen interactions preparation.”

Steve P.

Contract MSL, Global Pharma

Additional
Recommended Training

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Stakeholder Mapping & Management
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TALK TO US ABOUT THIS COURSE

Reach out to learn how this program can equip your team with skills that drive impact and growth.