What Sets Amplity Apart As Organon’s Outsourced Sales Partner

Chris Baker (CB): What else do you think sets Amplity apart from other outsourced providers both on the sales side, or just outsourced providers, that are out there? 

Matthew Stafford (MS): That question is probably best answered with an example of how you collaborate with us. And I talked earlier about managing risk. That’s important. Collaboration is important. The speed and efficiency we gain in moving quickly, from decisions to implementation. Those are the factors that we’re constantly assessing. And so, an example that really illustrates how you’ve exceeded those priorities in many ways is there was a period of time a few years back when we needed to scale our salesforce quickly to support a new product launch.  

And so, we sat down with you, we shared our specific goals, the requirements we had. And what was impressive to us was the Amplity team provided the resources to source, hire, and train, and expand a sales team in less than 90 days. And I can tell you that would have been very difficult to accomplish internally without major distractions to running the business. And so, to me, that’s a good example of how you guys have set yourself apart is the way in which you responded to the need to expand our sales team quickly.  

CB: That’s fantastic to hear. Thank you for that example. Is there anything else around collaboration or specific examples about finding talent and top talent access that you feel was important to you achieving your strategy or that made a difference?  

MS: I actually do, and let’s talk about the talent piece. So, to quickly understand our business for anyone, that might be listening – we have multiple customer-facing roles. They must collaborate to create a positive, customer experience and the sales team we found is highly collaborative and accountable and consistently considering the needs and interests of the patients and the providers that we serve.  

And while we’re two separate organizations, our customers experience a seamless level of service, which really strengthens the Organon brand. And so, an example of how you strengthened your capabilities over time and respond to our needs was we saw the skills and traits needed in our customer-facing roles was changing. And what we realized was we needed to change the profile of sales professional we would recruit into our specialty sales roles. And so just like we did in other examples, we sat down with you. We shared our needs and requirements. And then in less than 30 days, Amplity partnered with us to revise our job descriptions, shift our recruiting focus, and begin to hire professionals that met those needs. And that shift not only helped us source new talent that has had differential impact on our business, but if you fast-forward three years of hiring, we’ve strengthened the overall talent profile of our sales team to meet the current and future needs of our customers. And so, again, another example of you guys being agile, listening to us, and working in a collaborative way. 

CB: Well, I’m really humbled and thankful to hear that example. So, thank you for sharing that, that’s great.