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Blended Engagement Teams Deliver 18:1 ROI

The COVID-19 pandemic has been the catalyst to change the way the pharmaceutical industry (pharma) engages with their customers. This case study illustrates how Amplity’s flexible, blended engagement model is tailored to each customer’s needs leveraging the benefits of remote and in-person promotion, optimizing the promotional mix across personal and non-personal channels, and ultimately providing relevant, timely, and credible information to target HCPs.

This case study shares both the strategy and result of a blended sales team. Click below to download.