Bold Pharma Sales Strategy Revives Mature Brand, Drives 10:1 ROI
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A fresh, bold sales approach replaced a legacy team for a mature brand, delivering higher ROI, revitalized growth, and a disruptive model for the pharmaceutical market.
OUR TASK
The mission was to replace a large biopharma client’s longstanding, stagnant sales team with an outsourced field team. By introducing an innovative sales model of junior and experienced representatives, Amplity helped eliminate inefficiencies, reignite growth, and deliver measurable results, including 10:1 ROI and $1.7M in savings. This success proves that outsourced field teams can drive innovation and exceptional outcomes.
Bold Pharma Sales Strategy Revives Mature Brand, Drives 10:1 ROI
Download PDF
A fresh, bold sales approach replaced a legacy team for a mature brand, delivering higher ROI, revitalized growth, and a disruptive model for the pharmaceutical market.
OUR TASK
The mission was to replace a large biopharma client’s longstanding, stagnant sales team with an outsourced field team. By introducing an innovative sales model of junior and experienced representatives, Amplity helped eliminate inefficiencies, reignite growth, and deliver measurable results, including 10:1 ROI and $1.7M in savings. This success proves that outsourced field teams can drive innovation and exceptional outcomes.
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The Power of This Partnership
10:1
ROI Within 6 Months
$1.7M
Savings Compared To Traditional Sales Model
The Ask
CLIENT
Global
Large BioPharma
Growth For Established Brand
Shifting priorities added complexity, requiring the team to pivot focus toward a competing product. Maintain strong performance for the mature brand without disruption.
Replace Internal Team With Outsourced Field Team
Deliver fresh energy, innovation, and measurable results with Amplity teams. Ensure a seamless transition to ongoing operations.
The Approach
TOOLS
Field Team
Deploy Innovative Team Structure
Deploy a carefully designed outsourced field team with both junior and experienced representatives. Junior reps brought bold, market-savvy ideas and agility, while experienced reps provided deep expertise and strong client relationships.
Introduce Fresh Sales Playbook
Roll out a data-driven strategy that cut out inefficiencies, boosted sales performance, and helped the team quickly pivot to shifting priorities—like focusing on a competing product—without skipping a beat.
The Results
OUTCOME
Business Objectives Exceeded
Operational Stability
Significant ROI
Impressive Metrics
The outsourced field team delivered a 10:1 return on investment and $1.7M in cost savings, proving the financial power of this innovative approach. Field team also identified 3x more patients—20% TRx growth—in first 6 months of program compared to year prior for the client sales team.
Reignited Growth
The mature product, previously stagnant, experienced fresh momentum. Sales performance improved, growth accelerated, and the brand regained its competitive edge.
Disruption That Works
By replacing the legacy sales team with a bold, outsourced model, we streamlined operations and proved that fresh thinking delivers big results.
Dynamic Talent Strategy
The combination of junior and experienced team members created a high-performing, adaptable outsourced field team. Junior reps drove innovation, while seasoned reps ensured consistency and execution.
A Playbook For The Future
Serves as a model for other brands, showcasing how outsourcing field teams can reinvigorate mature products and achieve exceptional outcomes.
