Gathering field-based insights from HCPs is a top priority for medical science liaisons. Yet the quality of information gathered and shared back is often inconsistent. Our program gives new and experienced field medical professionals hands-on practice in sharing data in real-world situations.
Participants learn structured questioning techniques, active listening skills, and communication frameworks to unlock knowledge, attitudes, and beliefs behind clinical decisions. We help you transform HCP conversations into strategic dialogues that inform pharma medical and commercial strategies.
Gain confidence to formulate and ask a range of probing and open-ended questions within a scientific exchange
Refine questions asked to gather actionable insights aligned to strategy
Hone listening skills and build curiosity
Report back concise, actionable insights aligned to pharma medical affairs strategy
Flex their communication style to better connect with various stakeholders
What is an insight in the context of medical affairs?
Value of actionable insights
How to prepare for insight gathering
How to build rapport with HCPs and KOLs
Questioning techniques
Levels of listening
Medical Science Liaisons,
Director/Manager of MSLs
VP/Director/Manager of Medical
Learning & Capabilities Development
VP/Director/ Manager
Medical Affairs
VP/Director/Manager of Field
Medical Excellence
“This learning program helped to scan our behavior, habits, & strategy in building medical interactions. Identification of weak points is evident for me, and it helps me to strengthen interactions preparation.”
