AI Survey Levels Up HCP Outreach

Amplity Intel

Biosimilars

AI Survey Levels Up HCP Outreach

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Capture compliant, real-time feedback from field teams on HCP messaging + competitive insights to enhance + tailor biosimilar launch communications.

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The Power of This Partnership

400%

Boost In Face To Face HCP Engagement

The Ask

CLIENT

Global

Large BioPharma

Accelerate Insights

Quickly gather insights from field reps for next-best actions, versus using standard dropdowns.

Capture Intel Compliantly

Collect detailed + candid free-text survey responses with compliance checkpoints.

Gain Competitive Edge

Require strategy to stay competitive through smarter decision-making in the biosimilars market.

The Approach

TOOLS

AnswerY

AskX

Field Team

Collect Front-Line Intel

Create open-ended questions for field reps to capture feedback in client’s CRM on HCP messaging + competitor insights during first 6 weeks of launch.

Seamless & Compliant CRM Integration

Enter survey responses into CRM, transfer them to AskX via secure API + flag for compliance review before entry.

Empower Leaders

Enable real-time data access for commercial + marketing leaders through AskX, with natural language queries + weekly reports.

The Results

OUTCOME

Improved Messaging

Client Satisfaction

AI-Powered Intel

On-The-Fly Adjustments

AI-powered, real-time reports led to quick, impactful updates to launch messaging.

Increased HCP Engagement By 400%

Refined conversations using real-time insights from free-text responses, boosting face-to-face time within three months.

Leadership Backing

Prompted stronger support from commercial + marketing teams with rep feedback on biosimilar challenges.

100% Engagement

Achieved maximum sales team engagement, leading to high satisfaction + plans to reuse the survey for future launches.

TESTIMONIAL

“I’ve been offered any number of AI solutions over the past 10 years in my role as a national sales director. No tool has been as immediate as what I’ve seen with AskX in its ability to provide actionable feedback in real-time. What you’re doing is incredible.”