CASE STUDY

How Our Pharma Contract Sales Teams Deliver 21:1 ROI For U.S. Biopharma Company

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Executive Summary 

A mid-sized biopharma company in the U.S. had a big challenge on its hands: launching its first oncology drug in a crowded, competitive market—and with very limited internal expertise. Having already built a successful long-term relationship with Amplity, the client turned to us once again as their trusted partner. By combining innovation, agility, and scalability, Amplity deployed pharma contract sales teams to tackle the challenge head-on. Using AI platform Amplity AnswerY™, and a mix of field and remote sales teams, Amplity worked closely with the client to refine their strategy, optimize resources, and scale operations. The result? A remarkable 21:1 ROI, goals exceeded, and the company solidly positioned as a major player in the oncology space.

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The Ask

A Scalable Sales Model To Address Competitive Drug Launch Needs

  • Facing a competitive oncology market, the client needed a targeted sales strategy to effectively engage healthcare providers (HCPs). Without internal expertise or infrastructure, they turned to Amplity’s outsourced sales teams for their market savvy and bold strategies.
  • The oncology market is highly dynamic, with rapidly evolving customer preferences and an oversaturation of competitive products. The client required a flexible and agile sales model that could respond to these conditions in real time.
  • Launching a first-in-market oncology brand made building an internal salesforce risky, costly, and time-consuming. Outsourced sales teams offered the scalability and cost-efficiency required to manage capacity fluctuations while allowing the client to focus on core priorities.
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The Stats

The Approach

A Tailored Solution For Sales Force Excellence In Pharma

Amplity tackled the client’s challenges with a customized solution that leveraged innovation, expertise, and proprietary tools to deliver results. Drawing on decades of experience in deploying pharma contract sales teams, Amplity created a strategy that blended agility, scalability, and compliance—all while ensuring alignment with the client through regular strategy reviews and performance updates.

  • The team used AnswerY, Amplity’s AI-driven, HIPAA-compliant platform, to identify high-potential territories and customer segments, enabling the client to prioritize resources for maximum impact.
  • Amplity deployed a hybrid salesforce combining field-based reps and remote sales teams. Field reps targeted 
high-value customers like oncologists and KOLs who preferred in-person engagement, while remote teams extended reach to less accessible providers.
  • Amplity used a phased approach to scale the salesforce, aligning deployment with product performance and market uptake. Early-stage efforts focused on high-potential markets identified by AnswerY, while later expansions maximized market penetration without overextending resources.
  • Amplity built a fully operational salesforce in 3 months—an achievement that would have been nearly impossible for the client internally. Amplity sourced an A-team of specialized oncology talent and provided training on everything from objection handling, role-playing, behavioral adoption, and cross-functional alignment, so the team was equipped to engage providers effectively and compliantly.

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5 Ways Outsourced Teams Drive Agility & Attract Top Talent

5 Ways Outsourced Teams Drive Agility & Attract Top Talent

The Results

Outsourced Pharma Sales Teams Drive Triple-Digit ROI

Amplity’s outsourced field and remote sales teams delivered extraordinary results for the client. By tailoring the approach to meet specific needs, Amplity achieved a 21:1 ROI—far surpassing expectations. Sales costs were minimized while revenue soared, reinforcing the trust built through years of collaboration.

Additional key outcomes included:

  • Outperforming revenue targets, call volume metrics, and market share growth.
  • Strategic focus on high-potential territories, driving strong product adoption among HCPs.
  • Seamless integration of field and remote teams, ensuring consistent, high-quality customer experience and boosting brand reputation.

The phased scaling approach balanced cost-efficiency with impact, enabling optimal resource deployment and positioning the client for sustained growth and future opportunities. Amplity’s ability to adapt and innovate ensured the client’s competitive edge in a challenging oncology market.

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The Bigger Picture: Why Pharma Contract Sales Teams Are a Must For Success

Evolving market dynamics are reshaping pharma’s commercial strategies, making outsourced sales teams a smart solution for driving ROI. With over 800 drug launches expected in the next 5 years, manufacturers face increasing complexity, declining HCP access, and saturated outreach.

Outsourced sales teams provide:

  • Agility to scale quickly and adapt to market shifts.
  • Specialized expertise to target high-value customer segments.
  • Cost-efficient resource allocation powered by data-driven insights.

 

In today’s competitive pharma landscape, outsourcing is more than a cost-saving measure—it’s a strategic advantage that enables companies to thrive and grow.

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Amplity Pharma Contract Sales Teams: Flexibility & Scalability For The Win

Amplity’s pharma contract sales teams combine specialized expertise in complex and specialty products across a broad range of therapeutic areas—and decades of experience to deliver sales excellence. Whether scaling rapidly, deploying elite talent, or seamlessly integrating with your existing sales strategy, we have your back in even the most dynamic markets.

“Amplity partnered with us to revise our job descriptions, shift our recruiting focus, and begin to hire professionals that met those needs. And that shift not only helped us source new talent that has had differential impact on our business, but if you fast-forward three years of hiring, we’ve strengthened the overall talent profile of our sales team to meet the current and future needs of our customers.”

Biopharma Client

Commercialization Leader

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Related Resources

5 Reasons Amplity Excels In Biosimilar Launches

On-Demand Webinar: How To Level Up Your Biopharma Sales Strategy

Upskilling Sales Teams For Better Client Outcomes