Upskilling Outsourced Pharma Sales

Upskilling Outsourced Pharma Sales Teams For Better Outcomes

Upskilling helps sales teams have deeper HCP engagement.

In the competitive world of outsourced pharma sales, success depends on more than just great products. It’s about building high-performing teams that deliver results and stay engaged for the long haul. At Amplity, the focus isn’t just on filling roles but on creating specialized teams that thrive, build strong relationships with customers, and drive measurable client outcomes. 

With an industry-leading 87% retention rate, we ensure that our outsourced sales teams are stable, engaged, and productive, which are qualities that directly benefit clients. 

“Retention isn’t just a number for us; it’s a reflection of how we invest in our people,” says Margaret Blackwell, Senior Director, Head of Talent Acquisition at Amplity. “When employees feel valued and supported, they’re more engaged, which directly translates to stronger client outcomes.” 

 

How Amplity Reinforces Sales Training To Drive Client Results 

Success in life sciences sales demands expertise in complex regulations, healthcare systems, and diverse stakeholder needs. “That’s why Amplity’s approach to reinforce sales training in life sciences goes beyond standard practices, ensuring teams excel in every aspect of their roles while delivering exceptional results for the client,” says Brian O’Donnell, President, Contract Sales Teams.  

  • Technical Expertise: When it comes to the science behind the products they represent, Amplity team members are experts. From understanding how a drug works at the molecular level to interpreting FDA submission data, our outsourced sales teams know their stuff. “They’re not just selling. They’re also educating and positioning products as solutions for real-world challenges,” confirms O’Donnell. 

 

  • Engagement Skills: Anyone in sales knows that building relationships is where the magic happens. “That’s why we place such a strong emphasis on soft skills. We train our teams to connect with healthcare providers, communicate complex information in a clear and compelling way, and tailor their approach to meet the unique needs of their audience,” shares O’Donnell.
     
  • Economic Know-How: Navigating the healthcare system is not easy. Pricing, insurance coverage, formulary navigation—it’s a lot to juggle. That’s why we equip our teams with the economic skills they need to guide clients and their customers through these challenges with confidence and clarity. 

 

Professional Growth: The Secret To Long-Term Success 

Training at Amplity isn’t a one-and-done deal. We consistently reinforce sales training in life sciences to ensure our teams stay ahead in this dynamic industry. “We hire talent who are lifelong learners and we support our sales teams to thrive and excel,” says Chris Baker, Amplity CEO. “Whether it’s through monthly workshops, structured onboarding, specialized training programs, mentoring, or leadership development initiatives, we make sure our people are always growing.” 

“Our focus on training isn’t about checking boxes,” notes Karen McAndrews, Director of Human Resources at Amplity. “When we give our teams the right tools and support, everyone wins, including our clients. Plus, we’re proud to uphold our commitment to fostering a culture of diversity, equity, and inclusion in everything we do.” 

But don’t take our word for it. Let’s explore a couple of real-world examples that highlight how investing in our people creates a win-win for everyone. 

 

From Sales Rep To Leader: How Amplity’s Commitment To Growth Powers Client Success 

At Amplity, we don’t just talk the talk; we walk the walk. Take Ashley Piccoli, MBA, M.Ed., for example. Now the Associate Director of Training and Development for an outsourced biosimilars team, her journey at Amplity started as an inside sales rep. From there, she advanced into specialty sales roles, transitioned into management, and ultimately stepped into her current leadership role, where she oversees the training and development of nearly 100 outsourced sales reps across multiple products. And when we say training, we mean everything—from simplifying complex reimbursement pathways to diving deep into disease education and sharpening communication skills. 

“Amplity’s commitment to developing its people has been the backbone of my career progression,” says Piccoli. “It’s not just about completing the training. It’s about giving you the tools to grow and make a real impact for the client.” 

Through Amplity’s Leadership Academy, mentorship opportunities, and specialized training programs, Piccoli has gained expertise that directly translates into client success in several ways: 

  • Building deeper client relationships: Stronger trust with the client (and their clients) has led to new opportunities and more business 
  • Enhancing communication: Leveraging pre- and post-call planning frameworks has empowered Piccoli to create intentional messaging that drives results 
  • Proactive problem-solving: Knowing how and when to introduce strategic pivots has helped the client stay agile and competitive, must-haves in today’s dynamic climate 

 

While client demands can be high, Piccoli finds the work incredibly fulfilling. “I collaborate with the client team regularly, and they’ve consistently recognized how Amplity shows up: prepared, resourceful, and committed to getting it right the first time. That level of trust doesn’t happen by accident. It’s built through consistent communication, shared accountability, and a willingness to adapt to evolving needs.” 

For Piccoli, Amplity’s robust upskilling infrastructure is a key differentiator that empowers her to deliver value far beyond the sales call. “It’s helped me anticipate challenges, propose proactive solutions, and maintain a level of consistency that the client genuinely appreciates. The result isn’t just a transactional relationship. It’s a true partnership built on performance, trust, and mutual respect.” 

She also believes the continuous learning Amplity provides is comprehensive, which makes all the difference: “Beyond technical expertise, our teams excel in building strong connections, communicating clearly, and driving outcomes through effective relationship-building and adaptive persuasion. Amplity also ensures teams are equipped to navigate the complexities of pricing, insurance, and formulary coverage, with training tailored to each product’s needs.”  

Piccoli’s story is proof that Amplity’s focus on training and development isn’t just a nice-to-have—it’s a driving force behind real results. When employees are empowered to grow, they stay motivated, engaged, and ready to deliver for clients. 

 

Upskilling For Impact: Precision Medicine Teams Refine Communication To Drive Client Results  

Another great example of Amplity’s approach to upskilling is the work led by Roger Bishop, National Program Director, who oversees a team of 10 precision medicine liaisons (PMLs). Representing our client partner, Bishop’s team engages directly with health system executives to develop standardized, guideline-driven protocols that ensure every patient receives appropriate care—whether that involves diagnostic testing, recurrence risk assessment, or disease-specific therapy—ultimately advancing equity in healthcare delivery. 

A standout initiative under Bishop’s leadership is the C-Suite Bootcamp, a specialized training program developed by the Amplity Learn team. Designed to enhance the PMLs’ communication and presentation skills, the bootcamp prepares them to engage confidently with healthcare decision-makers and deliver actionable, strategic solutions. The program also equips the team to drive improvements in diagnostic, prognostic, and monitoring pathways across therapeutic areas. 

“The bootcamp has been a game-changer,” says Bishop. “It’s helped my team speak with greater confidence and clarity when presenting complex solutions to healthcare leaders. They need to be ready to engage with department heads and other decision-makers, and this training gives them the tools to do that effectively. I’ve seen firsthand how their conversations in the field are more focused, impactful, and results-driven.” 

Through Amplity’s robust training infrastructure and Bishop’s strategic leadership, this team is delivering measurable impact for our client and reinforcing Amplity’s reputation as a trusted partner in precision medicine. 

 

 

The Business Case For Outsourced Pharma Sales Excellence 

Amplity’s ability to reinforce sales training in life sciences is a strategic advantage for pharmaceutical manufacturers looking to outsource their commercial operations and drive real results. Amplity doesn’t just provide outsourced pharma sales teams; we deliver a partnership built on trust, excellence, and long-term success. 

“When you’re part of a team built to last, you think long-term,” Piccoli says. “You invest in deeper partnerships, anticipate client needs, and deliver consistent value. That’s the Amplity difference.” 

Key advantages to choosing Amplity as your outsourced partner include:  

  • Faster Time To Value: Amplity’s robust onboarding and training programs minimize downtime, ensuring outsourced teams can ramp up quickly and effectively 
  • Strategic Alignment: Leadership development and specialized training ensure teams align seamlessly with client goals, delivering tailored solutions 
  • Data-Driven Insights: We equip our teams with advanced tools, like AI platform AnswerY™, to personalize HCP conversations, identify priority populations, and advance sales momentum   
  • Long-Term Stability: With an industry-leading 87% retention rate, Amplity builds outsourced sales teams that stick around. In fact, our team members stay 3x longer than the industry average, which drives continuity  

 

“Amplity offers more than just a service. We offer a proven partnership,” O’Donnell emphasizes. Through our unwavering focus on talent development, measurable outcomes, and lasting impact, Amplity makes outsourcing awesome. 

Curious if outsourcing a pharma sales team is right for you? Find out how we can help you move fast, adapt quickly, and integrate seamlessly with your existing sales efforts.  

 

 

Pharma Sales Team

Case Study: Outsourced Pharma Sales Team Outperforms Goals

A mid-sized biopharma company struggling to meet sales goals in a competitive market turned to Amplity for support. By deploying an outsourced field team with psychiatry expertise to complement the client’s in-house sales team, Amplity generated over 400 additional prescriptions per month.

“Our contract team was outperforming their direct sales teams,” says Christina DiBiase, Amplity Chief Growth Officer. “This wasn’t by accident. It was the result of deliberate investments in product and communications training, strong leadership, and a culture of accountability.”


Read the full case study.
 

PUBLISHED

October 9, 2025
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